*Associate Professor & Head, Department of Management Studies, Srinivasa Ramanujan Institute of Technology (Affiliated To Jntua), Rotarypuram, B.K. Samudram (Mandalam), Anantapur, Andhra Pradesh, India
**Associate Professor, Sree Krishna Devaraya Institute of Mangement, S K. University, Anantapur, Andhra Pradesh, India
***Associate Professor, Srikalahastiswara Institute of Information and Management Sciences (Affiliated to Svuniversity, Tirupati), Srikalahasti, Andhra Pradesh, India
Online published on 8 October, 2013.
Recently, as the environmental protection and green consumption emerge, the public have concerned about the health and environmental protection issues in our residences. This article covers terms and concepts of green marketing, briefly discuss why going green is important and also examine some of the reason that organizations are adopting a green marketing philosophy. These days, only marketing doesn't seem to be working as well as it has in the past. For sustainability and growth a marketer has to consider innovative environment friendly trends.It also focuses some of the opportunities and challenges in green marketing.
The article briefly gives the ideas taken by Suzlon, Wipro, HCL, Hotor Motar Corp, McDonald's, ITC, NTPC, Philips Light's CFL etc to save environment.
green marketing, Innovative marketing strategy, reasons for going green, sustainable development
