An analysis of intermediaries perceptions towards nirma shudh salt with special reference to Ahmedabad city

The Indian industry is facing the cut throught competition, so it is essential for all the company in the industry to fulfill the customers demand by offering products (i.e.: iodized salt) at right place at a right time and at the right price via retailers. India is a one of the largest consumer economy, with burgeoning middle class pie. In such a widespread, diverse marketplace, Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products.

This study basically focuses on perception towards Nirma Shudh salt from retailer's & wholesaler's perspectives of Ahmedabad City of Gujarat state. As we know the intermediaries work as a mediator in between manufacturer and customer who plays a vital role in fulfilling the needs of end-user's by making the things available at the doorstep.