Product quality and its relationship on customer satisfaction and brand loyalty of mobile phone users in Chennai city

Attracting new customers is always costly, so the managers always try to find ways to retain their current customers and concentrate on different factors which enhances the customer loyalty among the customers of the organization. The purpose of this research is to find out how product quality affects customer satisfaction and Brand Loyalty in mobile phones used by its users in Chennai Metropolitan city. Data was collected from the users of mobile phone from Chennai city. The data was collected from 150 users through questionnaires. Results indicate that product quality has positive relationship with customer satisfaction and not on Brand Loyalty.