E tailing–A study of student perception in rural areas of Punjab

In this today's IT age where every day internet is changing the way people are living. This study was conducted to understand the perception of educated youth in rural areas of Punjab towards online retail fondly called E tail. This is a respondent set that is user of smart phone, social networking sites and hence is aware of internet and things it can do. The results of study conclude that this concept has not really caught the imagination of this set of respondents. Awareness is there but usage is still not there. Even the cash on delivery module despite being aware of it has not helped the companies getting a favorable response from the considered set.