*Lecturer, Jyoti Nivas College Autonomous, College of Excellence, Bangalore, Karnataka, India
**Asst. Professor, Department of Commerce, Pazhassiraja College, Pulpally, Wayanad, India
Online published on 13 November, 2014.
This paper deals with e-tourism, innovation and growth. The Internet is revolutionising the distribution of tourism information and sales. The Home stay initiative that is booming in tourist location of Kumarakom is a venture of its kind. This paper examines problems and solutions related to electronic commerce in the tourism industry and suggest recommendations for successful e-commerce strategies in tourism to be applied by the industry and the government in Kerala to promote home stay through E-tourism.
E-commerce, E-tourism, Home Stay Operators, Technology
