Television advertisements: problems faced by the television viewers and their attitude

There are a number of advantages of television advertising; yet there are some drawbacks too. Several criticisms and objections are put forth against Television advertisements. In order to make the television advertisements effective, the problems arise by the Television advertisements should be removed. This study aims to find the problems arise due to television advertisements and attitude of television viewers about television advertisements. This study is an empirical research. A Finding of this study reveal that the major problem arises due to television advertisements is that it increases the cost of the advertised product. This study also shows that most of the television viewers having positive attitude about the television advertisements.