An empirical investigation on customer service banks offered by public sector banks – A study with special reference to Tirunelveli district

Banks are the lifelines of our country and without banks it is impossible to carry out any money transactions these days. They have become the part and parcel of our lives. Today banks are wooing existing customers, prospective customers by offering new facilities, products, and services in order to retain/increase their base in market. The way the banking has changed, so has the customer changed. The customer of today is not what he was yesterday. Today the customer is more knowledgeable, demanding, analytical and aware of his rights.

It is therefore a challenging task before the banking sector, specially the Public Sector banks to revisit their entire working modules, up gradation of skills, technology, and policies so that they are competent to withstand the international competitive environment in future. This study intends to analyse the customer service offered by the public sector banks from the perspective of customers in selected banks in Tirunelveli district.