Attitude toward the brand and brand purchasing in Russia

This project tries to describe the attitude of the customers toward the act of purchasing using the brand and how mobile advertising and product attributes influence on it. The design of this research is quantitative research, done by survey including 14 questions. The research is done in Saint Petersburg State University in Russia. 100 data collected from the respondents. The finding shows that there is a significant relationship between attitude toward the act of purchasing using the brand, mobile advertising and product attributes.