Children's influence in family purchase decision making

This paper attempts to explore the Children's Influence in Family Purchase Decision Making. Presently the family treats children's as the persons capable of well defined preferences, independent action, communication, developing formal reasoning skills. To know the role of children extent of children influence, the involvement of parents in satisfying children's choice. The research design is primary and secondary data we collected using a survey questionnaire. The sample consisted of 200 respondents and the sampling method was convenient random sampling technique was analyzed by using 5% level of significance. Simple percentage, two way table, Chi-square test and Garret ranking techniques were performed. The results of the study revealed that the purchase decision making of children's help in the formulation of new marketing strategies to promote sales.