Identifying buyer behaviour-motives for soft drinks amongst Indian under 35 years old

The buyer is in the centre of any marketing endeavour. Finding out what the buyers’ individual or organization) need, desire and demand are the starting point of a marketing approach. Our research is focused on determining buyer behaviour coordinates pertaining to soft drinks amongst India under the age of 35. The findings of this study provide significant information concerning the buying motives considered when purchasing soft drinks which can be extended to other categories of merchandise. The findings show that the buyer behaviour of soft drinks amongst the young Indians a complex one. The respondents displayed a tendency towards objective buying decisions but between collections of brands for which a certain degree of loyalty was shown.