A pragmatic study on usage and impact of social networking sites among college students in Coimbatore city

In the present scenario, Social Networking Sites are getting more popular and it has become a vital part in the social life of people. This study seeks to find out the various dimensions used by the student's community. The study includes how the students are using the networking sites for their career development and it states the effectiveness of advertisements on the student's perception The students are benefited by the networking sites that they listed at the top technology skills, followed by creativity, being open to new or different views, and communication skills. All the students do not know that internet provides lots of academic and professional networking opportunities. Actually students using social networking sites are practicing the kinds of 21st-century skills required to build up to be successful today is being found by researchers. Children will be better set to adapt future technology as children learn to adapt new technologies or new applications of present technologies.. Thus a research study is undertaken relating to the various usages of social networking sites among the college students. This aims at revealing the mysteries why the students concentrate more on social networking sites. A survey is conducted in different educational institutions and respondents covering only the college students are invited to participate in the survey. The findings revealed that more count of students is using the networking sites for various purposes and these are acting as a supporting tool for the development of students.