1Research Scholar, Department Of Commerce And Business Administration, Saurashtra University, Rajkot, Gujarat.
2Assistant Professor, Department Of Commerce And Business Administration, Saurashtra University, Rajkot, Gujarat.
Online published on 13 August, 2014.
Mobile telephone facility is available to the customer on prepaid/post-paid basis. Customers choose the type of connection according their requirements. This research aims to throw light on choice of cell phone connection and reasons thereof. The basic objective of the study is to analyse which type of cell phone connections are used by the consumers and the reasons behind using post-paid and pre-paid connections and to help the cell phone connection companies to concentrate upon the future strategy. This research is based on the survey method. The main source of data in the present study is primary data which are supported by secondary data. The researchers have collected the information by structured questionnaire from 50 respondents of Rajkot city. The secondary data are collected from the records, journals, references books, websites and other research paper. The findings indicate that, the main reasons of using post-paid connection are unlimited talk time and online bill payment and those of using pre-paid connection are that the consumers do not have bother for bills payment nor do they have to pay any extra or hidden charges.
Cell phone connection, Consumer Behaviour, Pre-paid connection, Post-paid connection, Telecom sector
