Adoption of retailer centric philosophy in organizing buying process: a case study on Indian buying systems

Today Retailers recognize that by enhancing customer satisfaction and retail performance helps them in creating & retaining customer towards retail purchase. In India initially retail is un-organized and now it is growing as organized sector like supermarket, hypermarket & malls. The study is based on previous research on retail sector to examine the important out comes connected with customer purchase behavior, customer attitude and preference towards organized retail sector and how customer behaves at the time of product purchase which help retail stores to create and retain customers. This paper provide an overview of Indian consumer behavior on specific elements like pre-purchase behavior, experience, information processing, involvement, choices and business practice like retail space, wider availability of products, brand communication and retail environment plays an important role to capture target customers for both organized and unorganized retail sector in India to improve the retailing effectiveness and attract prosperous customers.