ZENITH International Journal of Multidisciplinary Research
  • Year: 2015
  • Volume: 5
  • Issue: 6

Tourist satisfaction, perceived value and behavioral intentions at the Mahabalipuram, Tamilnadu, India

  • Author:
  • Wasim Ahmad, Y. Venkata Rao
  • Total Page Count: 14
  • Page Number: 282 to 295

*Research Scholar, Department of Tourism Studies, School of Management Pondicherry University, Kalapet, Puducherry, U.T., India

**Associate Professor and Head, Department of Tourism Studies, School of Mangement Pondicherry University, Kalapet, Puducherry, U.T., India

Online published on 25 June, 2015.

Abstract

The aim of study is to examine the impact of tourist satisfaction and perceived value of destination on future behavioral intention of the tourist. In the current study, the data was collected from Mahabalipuram, Tamilnadu, India by using 190 filled in questionnaires from national and foreign tourist. Exploratory Factor Analysis (EFA), Component Factor Analysis (CFA) and Regression Analysis were used for analyzing the primary data. From this study, it was clear that tourists satisfaction and perceived value have significant impact on future behavioral intention.

Keywords

Tourist satisfaction, Perceived value, Future behavioral intention, Cultural heritage