ZENITH International Journal of Multidisciplinary Research
  • Year: 2016
  • Volume: 6
  • Issue: 1

Customer Perception of Product Value and Customer Services in Online Marketing Companies-An Exploratory Study

  • Author:
  • J. Mohan Raj1, S. Bharath2
  • Total Page Count: 5
  • Page Number: 261 to 265

1Associate Professor, Department of Management, Studies Brindavan College, Yelahanka, Bangalore

2Assistant Professor, Department of Management, Studies Brindavan College, Yelahanka, Bangalore

Online published on 22 January, 2016.

Abstract

The online marketing companies have growth oriented opportunities in India. The Indian business houses are investment in online marketing companies because of the growth rate and market share. The companies more focus on strategic planning and with good customer service which help us to sustainability in the business.

Keywords

Customer Service, Branded Products, Competitive Advantage, Customer Behavior, Benefits