Associate Professor and Director, Post Graduate Studies, H R COllege, Mumbai, India
Online published on 23 February, 2017.
The paper analyses four automobile manufacturing giants in Mumbai, India and their operative strategies. It concludes that automobile manufacturers face stiff competition in Mumbai and that the market is extremely evolved and price sensitive well informed and showing no signs of brand loyalty. Honda enjoys the brand image and the pull as it is associated with higher end and more luxurious cars.
Competition, midlevel sedans, automobile industry, pricing, car interiors
