ZENITH International Journal of Multidisciplinary Research
  • Year: 2016
  • Volume: 6
  • Issue: 7

Customer Satisfaction Towards Hotel Services in Sivakasi

  • Author:
  • M. Jayalakshmi1, S. Revathi2
  • Total Page Count: 11
  • Page Number: 69 to 79

1M. Com, M. Phil., Ph. D., Associate Professor of, Commerce, Research Centre in Commerce, S.F.R. College for Women, Sivakasi

2Mphil Scholar, Research Centre in Commerce, S.F.R. College For Women, Sivakasi

Online published on 23 February, 2017.

Abstract

India is one of the strongest economy, where hotel industry is becoming flourished. Hospitality in India is based on the Sanskrit motto ‘Atithi Deva Bhava' means ‘Guest is God'. India is well recognized for its natural resources and cultural resources, which makes it popular among tourists as place of delight, excitement, exploration and peace. The enlargement of travel and tourism is the main reason behind fast growth of hospitality industry in India. The hotel industry is a new developing growing service with huge potential in India for next decade. So far, it has already been an industry of highly ripe development, and the orientation is served in hotel Industry. Hence the researcher has select the topic “A Study on Customer Satisfaction towards Hotel Services in Sivakasi” the objectives of the study are to analyze the customer satisfaction towards hotel services in sivakasi and to offer fruitful suggestions on the basis of findings.

Keywords

Hospitality industry, Hotel services, Service quality, Customer satisfaction