*Research Scholar, P.G. Department of Studies and Research in Commerce, Karnatak University, Dharwad
**Professor, P.G. Department of Studies and Research in Commerce, Karnatak University, Dharwad
Online published on 14 December, 2017.
Today, every company is facing tough competition in the world. Customer satisfaction is the most important event in the management and companies are trying to identify the needs, wants and demands of the customers. In this study efforts have been done on customer satisfaction towards Samsung mobile phones in Hubli-Dharwad city. This study confined that the significant differences between the users, age group of users and educational qualification. Most of the respondents are 18 to 25 age group people and more than 50 per cent respondents are educated persons with under graduate and post graduate even illiterate individuals also preferring good band. Customers preferred brand image, features, battery backup and resale value with expected price. The statistical tool used for the study chi-square test analysis with the assistance of SPSS.
Customer satisfaction, brand image, service centre, features, resale, expected price
