*Associate Professor, Department of Commerce, Christ University, 560029, Bangalore, Karnataka, India
**Scholar, Christ University, Bangalore
***Scholar, Christ University, Bangalore
Online published on 14 December, 2017.
Investment is considered as the sacrifice of certain present value of money in anticipation of reward. They are necessary for individuals to survive. Human beings work in order to earn income to meet their personal requirements. Assets which are the subject matter of investment may be varying between safe and risky ones. At present a lot of investment avenues are available in the market such as bank deposit, chit fund, provident fund, post office deposits, equity shares, debentures etc. Investment behavior shows how they allocate surplus money to these investment options available. This paper aims at understanding the investment behavior of IT employees in Bangalore towards various investment avenues available in India and also their awareness and decision making ability while going for investment. The study was made with a sample size of 106 IT employees through a structured questionnaire. The results reveal that main aim of their investment is savings and most of them prefer bank account. This study highlights their awareness and decision making process.
Investment, Investment awareness, Investment behavior, Investment Objective, Risk level, Savings
