Sustainable innovation in the fashion industry

Fashionista or not, garments are a need and one of the greatest difficulties which people are confronting in the present fashion industry. The challenge here is by what means one must satisfy the emerging and ever growing need of the population while ensuring the sustainability of the planet. The research aims at exploring innovative plans and action in the form business that will supports sustainability with innovative ideas. Numerous fashion conscious personalities and associations have started working towards maintaining and further expanding the campaigns for sustainability for a better and cleaner tomorrow. The major objective of the study is to look into the sustainability concerns of fashion companies and their working procedures. The research paper explores the present activities related to fashion from the manufacturing to showcasing and the marketing processes. These days’ fashion is viewed as the indispensable issue in terms of environmental concerns. For the preservation of the Earth, sustainability of the clothing industry is of at most need in the present developing world