Entrepreneurship is the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to earn profit. When one talks about the women entrepreneurs, it is evident that they have a tendency to play a successful long innings in the business world. Motivation is simply a kind of internal energy which drives a person to do something in order to achieve something. A strong desire to do something positive is an inbuilt quality of entrepreneurial women, who is capable of contributing values in both family and social life and is the one who faces challenges boldly with an iron will to succeed. Women become entrepreneurs due to several factors which may be grouped under “Pull factors” and “Push factors”. Pull factors refer to the urge in women to undertake ventures with an inclination to start a business. Under this backdrop, the researcher has made an attempt to identify the various motivational factors of women entrepreneurs in Rajapalayam.
