ZENITH International Journal of Multidisciplinary Research
  • Year: 2017
  • Volume: 7
  • Issue: 4

The role of leadership in service quality delivery- A conceptual study

  • Author:
  • Sweta Dcunha1,4, Vijaya Kumar2, Veena Angadi3
  • Total Page Count: 12
  • Page Number: 86 to 97

1Research Scholar, Reva University, Bangalore

2Associate Professor, A. J. Institute Of Management Studies.

3Professor, Reva University, Bangalore.

4Professor, Fr Muller Medical College.

Online published on 4 October, 2017.

Abstract

The service sector has assumed great economic importance over the past decade and enjoys the largest share in GDP all over the world including India. Quality has become an icon for customers while selecting a service. Organizations today have started embarking into multifaceted approaches to improve the quality of their services & the topic of service quality has been recognized as one of the key strategic strength to organizations. The driving force for superior service quality is the effort & contribution of the service staff. In order to improve & provide excellence in service quality, it is important to focus on the process of service quality delivery. This study focuses on the effect of leadership on perceived service quality delivery. A conceptual model has been proposed in this regard.

Keywords

Leadership, Service climate, Employee outcomes, Service quality