*Associate Professor and Head, Department of Commerce (CA), Vellalar College For Women (Autonomous), Erode-12
**Assistant Professor, Department of Commerce, Navarasam Arts and Science College For Women, Arachalur, Erode-638 101
Online published on 14 December, 2017.
Green marketing is a phenomenon which is rapidly gaining importance in modern marketing. Today, the world requires new decision and innovations which leads to green marketing environment and also creates a new market condition to the potential buyers. The main objectives of the study are to know the awareness and satisfaction level of the consumers about the green products. A well-structured methodology has been adopted to collect primary and secondary data. The statistical tools such as percentage analysis and chi-square test were used for analysis and this study reveals that there is a high level of satisfaction towards green products and suggestions also made based on the study.
