Assistant Professor, Academics-Marketing, Narse Monjee Institute of Management Studies, Hyderabad
Online published on 13 February, 2018.
Research suggests that the influence of a "mere exposure effect, " such that continuous exposure tends to increase people's liking for given stimuli. As a person experiences more exposure to a particular stimulus, he or she establishes a more positive attitude toward that stimulus (Monroe 1976; Wilson 1979; Zajonc 1968)
