Social Media as A Tool of Entrepreneurship: A Study of Tourism Industry

Entrepreneurship is the symbol of expansion and growth of business activity. The social media and technology play a major role for development of tourism entrepreneurship. The Integration of social media and technology in the industry has become an essential for its success. With its help entrepreneurs can reach to the targeted customers across the globe. Business environment is being completely changed by presence of social media. Social media has proved to be an excellent mode in strategy formulate for marketing of tourism products. This study attempts to investigate the role of social media as a knowledge and information tool in the entire travel planning process. It discusses role of social media in promotion of tourism enterprise and in creating of goodwill among customers through social media and technology. The main objective of paper is to investigate relationship between social media and tourism entrepreneurs.