*Research Scholar Pg & Research Department of Commerce, Ngm College, Pollachi, Coimbatore, Tamil Nadu, India
**Associate Professor and Head Department of B. Com-Bps Ngm College, Pollachi, Coimbatore, Tamil Nadu, India
Online published on 26 June, 2018.
VLCC is a widely recognised brand for skin and hair care products. VLCC provides therapeutic approach for beauty treatments. The present study has been undertaken with the objective of analysing the factors, that are influencing in the buying preferences of VLCC products. 100 respondents have been selected from tirupur city by using random sampling method. Simple percentage has been carried out to calculate the respective scale of factors. It has been concluded that most of the customers were highly aware and had good attitude towards the purchasing of VLCC products.
Customer awareness, Skin and hair care product, Tirupur, VLCC
