1Research Scholar Kerala University of Fisheries and Oceanographic Studies Panangad Po, Kochi, Kerala. Email: menon.chithra@gmail.com
2Assistant Professor Post Graduate Department of Commerce, Maharaja'S College, Ernakulam, Kerala. Email: vineeth@maharajas.ac.in
Online published on 20 September, 2018.
KMRL has been revolutionary transportation system in the history of Kerala. In the first phase it is now running from Alwaye to Ernakulam. At this juncture, the usage perception and satisfaction proves significant to ponder. Data are analysed using both descriptive and inferential statistics. Percentage, Mean, standard deviation are used to describe the data and One sample t test, Mann Whitney U test and Kruskal Wallis H test are used to test the hypotheses. Consumers are found to use KMRL services on a regular basis with more than twice a week. High level of satisfaction is found throughout the study except from the younger age groups. Consumer perception is also found to be relatively high w.r.t. the role of KMRL in the economic development of the City. The second phase of KMRL services is expected to bring more frequent travel and usage by consumers and thereby contribute to pollution free traffic in the city.
Consumer Perception, Consumer Satisfaction, KMRL, Pollution free traffic
