A study on retailers perception regarding the supply and sales of organic food products with special refrence to Coimbatore City

Natural and Organic Food segment is the most trending food segments in the country. In recent times, with the change in lifestyle and food habits in the urban population of the country, this segment is set to move as major segment in the economy. The Indian domestic Organic food market alone is growing at rate of 30 percent and is presently estimated to be at INR 1000 Crore. With the growing awareness of natural and organic farming practices and the various health benefits availing from them, the buying patterns of consumers are moving towards natural and organic foods. This also has led the retailers to procure more organic food products as per the demand of the consumers. This study entitles, “A study on retailer's perception regarding the supply and sales of Organic food products with special reference to Coimbatore city” is aimed at investigating the factors affecting the Natural and Organic food market in Coimbatore city. The study has been carried out to find the objectives like perception of retailers regarding the organic food products, to know the distribution channels for the sale of organic food products, the factors promoting the retailers to sell the organic food products and the factors affecting retailers for sales of Organic food products are also studied.