Howto influence them: A study on doctors practicing in rural area

The Indian pharmaceutical industry has developed wide ranging capabilities in the complex field of drug process Development and production technology. Indian economy is developing at very fast pace. However with this tremendous growth and growth potential we cannot forget the rural India. The business potential in rural area is still untapped at large extend. Pharmaceutical industry also needs to take advantage of rural business potential. This will also help the people living in rural area for better healthcare facility. This research is an effort in this direction and researcher wish to bring the points which will help them to understand the expectations of doctors practicing in rural India.