1Assistant Professor, Christ (Deemed to Be University), Main Campus, Bangalore
2Undergraduate B. Com (Hons) Research Scholar, Christ (Deemed to Be University), Main Campus, Bangalore
Online published on 2 April, 2019.
The Internet of Things (IOT) is one of the emerging trends that have contributed significant changes in the field of Information and communication technology. Internet of Things, which is also now known as Internet of Everything has embarked on its journey to bring about a phenomenal change in the modern business logistics. As per Gartner's estimations, already in 2020, the world will see at least 26 billion different kinds of devices connected to the network. This pervasive nature of IOT calls for an understanding of the importance of this term. The paper attempts to understand the scope of opportunities provided by IOT in enriching customer experience and its impact on the marketing landscape.
Internet of Things (IOT), marketing Landscape, Customer experience, Customer engagement, digital space, technology
