An analysis on the relationship between the awareness level in various investments and the investment pattern of high income people

In the present era, the investors have plenty of investment opportunities to invest their funds. Only less than one third of total investments in India are in financial assets. The study is focused on high income people those who are having annual income more than ten lakhs. While selecting the sample, the consideration given to various classes of services, ages, income of the respondents are taken into consideration. In our study, it's found that the high income people are not investing more into financial assets as compared to traditional assets. Thus, this study is an attempt to identify the reasons for the lower investments in equity and debt securities and also trying to find out the relationship between the awareness level of respondents in various investments and their investment pattern. The study found that lack of awareness and risk involved in the equity market are the most important two reasons for lower investment in these securities. The study also proves that, the awareness in fixed deposits, mutual funds, real-estate, gold and equity have direct relationship with their investment pattern in these assets whereas debt instruments do not have direct relationship with the investment pattern of the investors.