Influence of communication strategies for marketing of hotel industry in Punjab

Hotels in Punjab are continually facing new initiatives, changing demographics, increased accountability, and more competition among tourists. Communication strategies support an appraisal, clear articulation of the vision and objectives of any organization. Media has ability to change the conduct of our social lives lastly our basic leadership process. Media goes up against a wide range of structures including T.V, Radio, a Print, Online destinations, Advertising, Billboards, Photographs, Trade fairs, Exhibitions, Public relations and so forth. Today a large portion of sightseers are captured by various kinds of media to get data about new promoting patterns. Hoteliers are enhancing their specialized devices particularly Facebook fan page by including alluring photos, challenge, rebate bundles and limited time devices which can pull in more voyagers. Through this media tools visitors take in more about their most loved occasion spots and web based booking patterns. All Hotels in Punjab follow a strategic platform. Service or product positioning is an important strategy which is followed by hotel managers to achieve their goals and services as these services are based on consumer's perception which reflects some realities or activities. The Present Research paper will explore the relevance of different forms of communication strategies followed by hotel managers to promote hotel industry among stakeholders, their visions and ideas.