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South Asian Journal of Marketing & Management Research
Year 2022, Volume-12, Issue-3and4 (March-April)
Online ISSN : 2249-877X

Table of contents

Event marketing: Empirical and practical review with a special discussion on the Sri Lankan context
Nisal Gunawardane, D.M.R. Dissanayake, H.M.U.S. Hendeniya

Mcdonald’s promotional strategies and it’s impact on brand equity
Harsha Vardhan


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