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ZENITH International Journal of Business Economics & Management Research
Year : 2018, Volume : 8, Issue : 5
First page : ( 64) Last page : ( 72)
Online ISSN : 2249-8826.

Assessing The Significance and Measuring The Dynamism of Apparel Retailing in India'S Evolving Organised Retail Sector

Dr. Bhagwat Shree*, Kumar Ajay**, Dr. Kashyap Anil Kumar***

*Assistant Professor Department of Business Management, Dr. Harisingh Gour Central University, Sagar, Madhya Pradesh, India

**Ph. D. Research Scholar, Department of Business Management, Dr. Harisingh Gour Central University, Sagar, Madhya Pradesh, India

***Department of Business Management, Dr. Harisingh Gour Central University, Sagar, Madhya Pradesh, India

Online published on 26 June, 2018.

Abstract

Retailing is one of the highly complex industries which consists versatility and change in its growth. The change came mainly due to the continuous shift of preferences by the retail consumer. Among the different retail segments, apparel is one where tremendous growth is noticed at domestics as well as global front. It is far much in emerging markets like China and India. India will be at fourth position in apparel market by 2025. In term of CAGR of apparel market, India will achieve highest rate with 12 percent. The purpose of this research paper is to portray the present market structure of apparel retailing and understanding the potential dimensions responsible for future growth of apparel retailing in domestic and global market. This research is also revealing the major influencers that carried the changes in India's apparel market.

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Keywords

Apparel retail market, segments position, market size and growth aspect, influencers, organised retailing.

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