Asia Pacific Journal of Research in Business Management

Table of Contents

• CASE STUDY

  Rural Tourism: Catalyst Of Socio-Economic Transformation In The Face Of Global Warming And Financial Crisis -A Case Study Of Goa

  • Author: Kizhakanveatil Bhaskaran Pillai Subhash, Smitha Govindas Bhandare, Klaus Weiermair, Ruey Feng Chen

• Factors affecting business success of small & medium enterprises (SMEs)

  • Author: Mathew Philip

• The role of information communication technology in women empowerment and poverty eradication in kerala

  • Author: K.S. Chandarsekar, C.S. Siva Prakash

• Innovation culture for sustainable competitive advantage

  • Author: Navdeep Kumar Gandotra

• RESEARCH ARTICLE

  Blue oceans marketing strategy: An analysis of the principles and implications

  • Author: Raj Kumar, Surender Kumar Gupta

• Empirically investigating the impact of supply effort management, logistics capabilities and supply chain management strategies on firm performance

  • Author: D.M. Sezhiyan, T. Nambirajan

• RESEARCH ARTICLE

  Hybrid mutual funds: An analysis

  • Author: Ashok Khurana, Kavita Panjwani

• Factor credentials boosting quality of work life of bsnl employees in jammu region

  • Author: Meenakshi Gupta, Parul Sharma

• Analysing the feasibility of green marketing in small & medium scale manufacturers

  • Author: M N Welling, Anupamaa S Chavan

• Testing weak-form efficiency of indian stock markets

  • Author: P. Srinivasan

• Retail banking-hotter than vindaloo

  • Author: Natika P. Jain

• Reaction of the stock market to union budget and monetary policy announcements

  • Author: Anil Soni