IIMS Journal of Management Science

Table of Contents

• RESEARCH ARTICLE

  Empirical evidence on extent oflnfluence of non-advertising sources on purchase of durable goods

  • Author: Rishi Chakravarty, Nripendra Narayan Sarma
  • DOI: 10.5958/0976-173X.2021.00005.1

• Innovations in distribution channel⇔a case of hero cycles

  • Author: Pranati Paheli
  • DOI: 10.5958/0976-173X.2021.00006.3

• Factors affecting entrepreneurial intentions: A literature review

  • Author: Apoorva Sahni, Yasmin Janjhua, Krishan Sharma
  • DOI: 10.5958/0976-173X.2021.00007.5

• Segmenting, targeting, and positioning (stp) ofgenerational cohorts Y, Z and Alpha

  • Author: Mary Rani Thomas, Ginu George
  • DOI: 10.5958/0976-173X.2021.00008.7