IIMS Journal of Management Science

Table of Contents

• RESEARCH ARTICLE

  Does Investor's Heuristics Determines Their Investment Decisions?

  • Author: A. Charles, R. Kasilingam
  • DOI: 10.5958/0976-173X.2015.00010.X

• From Intrusion to Engagement – Understanding Acceptance of Mobile Marketing through Smartphones in India

  • Author: Shubham Goswami
  • DOI: 10.5958/0976-173X.2015.00011.1

• Role of Technology in Financial Inclusion at the Bottom of the Economic Pyramid – With Reference to India and Other Brics Nations

  • Author: Roshny Unnikrishnan, Lakshmi Jagannathan
  • DOI: 10.5958/0976-173X.2015.00012.3

• Role of Demographic Factors with HRD Climates

  • Author: K. Muthukumar, S. Riasudeen, R. Ramamoorthy
  • DOI: 10.5958/0976-173X.2015.00013.5

• Study of an Individual's Entrepreneurial Intention: Evidences from Telecom Industry in Jaipur City

  • Author: Anil Mehta, Smita Sharma
  • DOI: 10.5958/0976-173X.2015.00014.7

• Consumer Preferences for Private and National Brands in Men's Apparel

  • Author: Arif Hasan, Fayaz Ahmad Nika
  • DOI: 10.5958/0976-173X.2015.00015.9

• Relevance and Impact of Micro-savings in Building Financial Assets for Poor in India

  • Author: Prema Basargekar
  • DOI: 10.5958/0976-173X.2015.00016.0