International Journal of Marketing and Technology

Table of Contents

• CASE STUDY

  Customer Pre Purchase Evaluation of Age Group (18–23) for Fairness Cream FAIR & Handsome Attitude formation towards men's fairness Creams: (A Case Study of Yamuna Nagar City)

  • Author: Sapna Sanserwal, Gaurav Bakshi

• RESEARCH ARTICLE

  Product Lifecycle Management Phases of Product Lifecycle and Corresponding Technologies

  • Author: Kiran Chaudhary, Tanu Chandhiok

• Convergence of Information and Communications Technology and Business Intelligence With Human Resource Functions

  • Author: Tanushree Gulati

• Banking Sector Reforms and IT's impact on Indian economy

  • Author: Pankaj Mishra