International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Contribution of Muslim Women in Trade and Commerce: A study of Kantha Workers in Rural Bengal

  • Author: Sharmistha Bhattacharjee

• Leveraging Category Management for Excellence in Retailing

  • Author: Harvinder Singh, Krishan Kumar

• CASE STUDY

  A transition from powder to paste - A case study on Dabur Lal Dant Manjan

  • Author: Sangeeta Mohanty

• RESEARCH ARTICLE

  Kisan Credit Card (KCC): A vehicle for financial inclusion

  • Author: S. Sirisha, P. Malyadri

• E-tailing: Tapping the Customers Online

  • Author: Gagandeep Singh

• Indian commodity market: Growth and Prospects

  • Author: Dharamveer , Barinder Singh

• Enhanced Productivity through Standardized Work Cell

  • Author: S.R. Badrinarayan, Shalabh Sharma