International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Social media marketing activities and brand loyalty: A conceptual and theoretical review

  • Author: Dina Elsalmy, Niveen Elsagheir

• Advantages of applying tax incentives in the conditions of economic crisis

  • Author: F. Isaev

• Constraints analysis in the operation of Kisan Credit Card scheme in Haryana

  • Author: Abhey Singh, Shakuntla Sihag, Komal Malik