International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Service responsiveness on customer swicthing behaviour in banking industry Jaffna in district, Srilanka

  • Author: V. Kumaradeepan, S. Rajumesh

• Doing business differently in Nigeria: The emerging global green economy

  • Author: Jarlath Isuguzoro Igbokwe, I. Omah

• RESEARCH NOTE

  Human capital accounting

  • Author: Mahdi Naqdi Bahar

• RESEARCH ARTICLE

  Growth constraints of small and medium enterprises (SMEs) at glenview furniture complex (GFC) in harare (Zimbabwe)

  • Author: Abigail Chipangura, Nyasha Kaseke

• The adoption of e-banking in Nigeria: Problems and prospects

  • Author: Ayodele Abraham Ojo-Agbodu, I. Omah

• CASE STUDY

  EVA vs traditional accounting measures: A pre recession case study of selected it companies

  • Author: Tarika Singh, Seema Mehta

• RESEARCH ARTICLE

  Inventory management and its controling techniques at wheels India Limited

  • Author: R. Akila, N. Padmavathy, N. Thangavel

• Impact of FDI on economic development of India

  • Author: G.V. Bhavani Prasad, E. Hari Prasad Sharma

• RESEARCH NOTE

  Need of FDI in Indian processed food sector

  • Author: Kakali Majumdar

• RESEARCH ARTICLE

  Factors influencing consumers on shopping in a mall based Store - An empirical study

  • Author: M.K.M. Manikandan

• An empirical analysis of effect of advertising on marketing of FMCG product

  • Author: Munish Kumar Tiwari

• Foreign institutional investors and Indian stock market reforms

  • Author: Suman , D.P. Warne

• Effectiveness of celebrity endorsement of various brands: Teenager's perception

  • Author: Vipul Vyas

• RESEARCH NOTE

  A study on the financial performance of select passenger car companies in India

  • Author: N.K Gupta, Vidhu Bansal

• RESEARCH ARTICLE

  Urban and Semi-Urban consumers perception on organized and unorganized retail outlets

  • Author: D.N. Gangadharaiah, H.N. Ramesh, Hanumanthappa

• Internal marketing: A lifegaurd in recessionary times

  • Author: Preeti Singh

• RESEARCH NOTE

  Corporate governance

  • Author: P. Asha Antony