International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Regulating cross-border securities advertisement in the comesa region—some gaps in the law

  • Author: Lennox Trivedi Samamba, Lennox Trivedi Samamba, Lennox Trivedi Samamba

• Protecting consumersfrom misleading advertisements of goods and services in comesa region—some gaps in the law

  • Author: Lennox Trivedi Samamba, Lennox Trivedi Samamba, Lennox Trivedi Samamba

• Unlocking the determinants of purchase intentions in digital era-a study of search and experience products

  • Author: Maani Dutt, Preeti Harish

• A diagnostic study of the cab aggregation industry using the serviqual gap model

  • Author: D. Uthira

• Models to determine accounting of expenses and prime cost of products

  • Author: Iskandar Bokhodirovich Jumaniyazov