International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Destination Branding - An Innovative Technique In Tourism Sector (With Special Reference To Kerala Tourism)

  • Author: VK Dhanyasree

• RESEARCH NOTE

  A Study On Prospects Of Eco Tourism and its Potential for Economic Development in Kodaikanal

  • Author: A. Ancey Sangeetha, V. Kumaravel

• RESEARCH ARTICLE

  Customer Delight: An Antecedent of Brand Loyalty in Online Shopping

  • Author: Shally Agrawal, Babita Agrawal