International Journal of Research in Finance and Marketing

Table of Contents

• Role of relationship marketing in formation of marketin strategy

  • Author: Priti , Munish Kumar

• Importance of pricing methods in forming a marketing mix strategy

  • Author: Priti , Munish Kumar

• RESEARCH ARTICLE

  Capital Structure Analysis of Oil Industry – An Empirical Study of HPCL, LOCL & BPCL (India)

  • Author: Harvinder Singh, Parveen Kumar

• Contributors to success of securitisation act

  • Author: Vijay Kumar, Chanchal Rani