Journal Of Global Information And Business Strategy

Table of Contents

• RESEARCH ARTICLE

  Consumer segmentation using cluster analysis on consumer brand association scores

  • Author: Nidhi Sinha, Vandana Ahuja, Y. Medury

• Impact of internal marketing on external marketing in tourism enterprises : a case study of madhya pradesh

  • Author: Rahulpratap Singh Kaurav, Nimit Chowdhary, U.N. Shukla

• Hiring and retaining the best talent organisations: a comparative study

  • Author: Shalini Srivastava

• Facilitating women to be entrepreneurs - role of edpand financial institutions

  • Author: Anjali Ganesh

• Role of HR scorecard in enhancing HR effectiveness in indian organizations

  • Author: Harold Andrew Patrick, Amit Kumar

• A study on investors perspective while selecting a mutual fund

  • Author: Shaveta T. Grover

• Emerging paradigm of E-supply chain collaboration

  • Author: Harman Preet Singh, Sunil Kumar, C.K. Arora

• Collaborative crm and customer experience , management (CEM)

  • Author: Shirin Alavi, Vandana Ahuja

• CASE STUDY

  Sanjeev Bikhchandani “Sucess Story of an e - Entrepreneur”

  • Author: Rashi Malhotra, Sanjeev Bikhchandani

• RESEARCH ARTICLE

  Opportunity and a great responsibility

  • Author: S.S. Narula

• BOOK REVIEW

  Distributed Database Systems

  • Author: Gaurav Jindal, Chhanda Ray

• Financial Management-Text and Cases

  • Author: Swati Narula, F. Eugene Brigham, Michael C. Ehrhardt