JIMS8M: The Journal of Indian Management & Strategy

Table of Contents

• RESEARCH ARTICLE

  Marketing Strategies of Apsrtc Occupancy Ratio to Warangal Region – An Empirical Study

  • Author: B. Prakash, Thota Suryakiran K., Suryanarayana

• A Study on Tourism Awareness and Satisfaction in Tamil Nadu with Special Reference to Mamallapuram

  • Author: A. Ramachandran, G.B. Karthikeyan, N. Kavitha

• Investment in Mutualfunds: The Mythsand the Mystiques

  • Author: V. V. Seshamohan, Maruthi Vara Prasad

• Customer Relationship Management and Brand Loyalty Through Word Of Mouth (WOM) Communication

  • Author: H.C. Purohit

• RESEARCH NOTE

  Understanding and Measuring Intangible Assets

  • Author: Swati Agrawal

• Indian Management: A Global Model

  • Author: Manishankar Chakraborty

• Export Prospects of Seeds from India

  • Author: G.P. Gandhi

• Minimizing Retail Shrinkage: Understanding the Basic Premises

  • Author: Mohd Nishat Faisal, Asif Akhter

• HR Footprints - The Human Resource Facts

  • Author: V.K. Verma

• OPINION PAPERS

  Eliminating Equity Capitalas a Risk Cushion

  • Author: Valeed Ahmad Ansari

• FROM THE DESK

  Editor's Desk

  • Author: Ravi K. Dhar