Optimization

Table of Contents

• RESEARCH ARTICLE

  Challenges and the policy directives

  • Author: Debojyoti Kumar

• Masstige: A paradigm shift in luxury marketing

  • Author: Siddiqa Fatima

• Cash burn model in business: A study of select start-ups worldwide in achieving profitability

  • Author: Charudev Gupta, Jitender Goel, Sandeep Kumar Goel

• The impact of skill gap on employability: Study on strategies and skill development in higher education

  • Author: Dipti Singh

• Towards sustainable entrepreneurship: Understanding intent and setting future research priorities

  • Author: Arpita Srivastava, Nidhi Srivastava

• Auditor independence and financial fraud: Unraveling the connection

  • Author: Anmol Chaturvedi, Ankit Singh

• EDITORIAL

  Guest editorial from John Walsh, D.Phil.