Pranjana:The Journal of Management Awareness

Table of Contents

• RESEARCH ARTICLE

  Marketing outsourcing and global crisis: Serbian perspective

  • Author: Mihajlo Popesku, Vesna Damnjanovic, Branka Novcic

• Compensation management aligning with strategic business goals

  • Author: Rambabu Pentyala

• Role of promotional mix in brand building: A study of fast moving consumer goods in India

  • Author: Parikshat Singh Manhas, Vivel Sharma

• Liberalized FDI policy and its contribution to gop growth in India: A sectoral analysis of top 10 sectors

  • Author: Shakeel Ahmad Siddiqui, Basem M. Alhazmi

• Trends, determinants and implications of foreign direct investment from India

  • Author: Harsh Vineet Kaur

• Impact of atiitude and beliefs on overall satisfaction towards hoarding advertisement

  • Author: Anant Saxena

• Employee retention in BPO sector in India: A study

  • Author: Rakesh Kumar Singal, S.K. Goel

• EDITORIAL

  Editorial