South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  A survey on women consumer behavior towards fast moving consumer goods (with special reference to demography)

  • Author: Ipseeta Satpathy, B.C. M. Patnaik

• A study of business organisations perception towards CRM with special reference to future perspectives of banking sector towards crm

  • Author: Dalbir Singh, Tika Ram

• Customer satisfaction measurement at HDFC

  • Author: Esha

• Marketing and distribution of marathi films: the biggest challenge before the film producers

  • Author: Salve Deepak Mahadev, Vidya Hattangadi

• An appraisal and policy analysis of financial management in India

  • Author: Angrej Singh, Priyanka Mishra, Nidhi Mishra

• Social marketing need of hour

  • Author: Renu Vij

• Determinants of fiis in India: Evidence from granger causality test

  • Author: Rajender Kumar