South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  A study on the influence of consumer lifestyle over the buying behaviour towards FMCG products: Special reference to dabur

  • Author: Rachita Ota, Shriti Verma, Supriti Agarwal
  • DOI: 10.5958/2249-877X.2020.00061.2

• Use of social media as effective healthcare marketing tool in hospital

  • Author: Arvind Mallik
  • DOI: 10.5958/2249-877X.2020.00062.4

• A study on the customers’ perception of different children’s health drinks

  • Author: Ranjan Kumar Gupta, Debdip Khan, Papita Ghosh
  • DOI: 10.5958/2249-877X.2020.00063.6

• CASE STUDY

  Supply chain managemengt of fruits: A case study on marketing channels of mango in Bidar district, Karnataka

  • Author: Gousoddin, Avanish Kumar
  • DOI: 10.5958/2249-877X.2020.00064.8

• RESEARCH ARTICLE

  Consolidation of small grocery stores: providing competitive edge over multi-brand retail grocery stores

  • Author: Megha Kandoi, Shubham Banerjee
  • DOI: 10.5958/2249-877X.2020.00065.X